Does The Trucking Industry Lags Behind in
Effectively Using Social Media ?
Effectively Using Social Media ?
Thursday, August 25th, 7 PM, EST
Special Guest and Internet Marketing Expert Landon Middleton
Discusses Trucking Social Media
Special Guest and Internet Marketing Expert Landon Middleton
Discusses Trucking Social Media
on Truth About Trucking 'LIVE' Blog Radio
In this exciting, innovative and progressive age of technology, social media has become a primary source of interactive dialogue for both business and personal strategies. The ability to connect and communicate around the globe within seconds is nothing short of 'awesome'.
But one industry that is still lagging behind in effectively using social media is, you guessed it....the trucking industry. Although the number of users and followers are staggering, only 44% of trucking companies report that they are using any form of social media with their business strategies. That means that less than half of the reported 100,000 (all shapes and sizes) trucking companies are using Facebook, Twitter, LinkedIn, YouTube and/or others.
- Facebook has more than 750 millions users
- Twitter has more than 300 million users
- LinkedIn has over 1 million users
- YouTube has over 2 billion views per day
Social media is used for a variety of reasons including spreading messages virally throughout the Internet to reach thousands, and sometimes millions of friends, business contacts, and potential prospects-in short, networking far and wide.
Those messages differ, depending on the source. Individuals with blogs and websites have ideas, information and plans they want to share, but:
- how do you get people to read your message?
- how do you become known?
- how do you monetize your blog?
Companies, although realizing the value of social media, are confused on how to:
- be most effective
- maximize their full potential
- not do more harm than good
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| Allen and Donna Smith |
Landon Middleton is a highly sought after Internet Marketing expert who leverages his iSocial Academy expertise and secrets of social media for his clients in the trucking industry.
Working directly with Austin Walsh, he is currently creating and managing social media campaigns for clients all across the country.
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| iSocial Academy |
As a guest speaker at the upcoming truck driver convention, Landon Middleton joins Allen and Donna Smith of Truth About Trucking "LIVE", to give an insight into how the trucking industry can harness the power of social media within their business.
Source: AskTheTrucker.com



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